PROJECTS
Professional Triathlete Income Survey
Our Annual Survey assesses the cash income from sponsors, alongside other non-financial support from sponsors, race winnings and sports funding obtained by the UK’s professional triathletes. Our survey is based on a significant number of respondents across the professional scene. It includes established athletes racing Olympics (London & Rio), World Triathlon Series, World Cups, Ironman, Super League and Challenge races, as well as early career professionals looking to develop a living doing the sport they love. This information is invaluable in our work advising athletes on opportunities for them to work with sports and corporate brands.
Major Events Bidding – British Triathlon Championships and Age Group Qualifiers
Interval provided bid strategy and bid delivery services to a number of event management companies bidding to British Triathlon to host Major Events on the 2018 Race Calendar. This included bids for British and National Championships as well as GB Age-Group Team Qualification events for World (ITU) and European (ETU) Championship finals in triathlon and duathlon. Interval reviewed the proposed events against British Triathlon’s requirements, including a review of all previous bids made, before preparing a “Plan to Win”. Bids were then prepared to meet British Triathlon's requirements outlining the key unique features of each event and how it met and often surpassed the criteria. Interval was able to focus on the bids during the period leading to submission in July 2018, which is a very busy period for the event organisers. All bids prepared by Interval for the 2018 Major Events Programme were successful.
“Mike’s help in the bid preparation for the BTF/ITU/ETU Major Events programme was focused and kept us ahead of deadlines in what was a very busy time for us. We were successful in all of our bids which was great.”
Sport Nutrition Market – Investments, Market Opportunities & Positioning, Confidential Clients
Interval undertook a thorough market review of the sports nutrition market with Loughborough University in 2017, focused on the market analysis, consumer trends and buyer behaviours, analysis of product portfolios, and the opportunities new entrants. The market review led to the development of new product ideas for a number of firms. This market review was followed by a detailed financial analysis of leading firms in the sector, with reports prepared for investors and other business stakeholders.
Innovation in Sponsorship: Achieving Market Awareness and Employee Engagement
Mike was integral in JLT-Condor’s relationship with Hydrock as a Supporting Partner. Hydrock was looking for innovative ideas to engage with both key clients and employees moving beyond traditional routes. JLT Condor cycling team aiming was to be the UK’s most professional and successful domestic based UCI Continental team both internationally and in the UK, including the Tour of Britain in September. With Hydrock placing a strong emphasis on developing early-career professionals and mentoring by highly experienced colleagues, there was an alignment to JLT Condor due to their similar focus on developing the very best of British talent in a field that demands attention to detail to achieve incremental improvements.
“Our team is founded on the principals of seeking to achieve the best possible results while always maintaining and displaying the highest levels of professionalism in all levels of cycling competition. We look for a similar ethos from all our corporate partners. ”
Hydrock employees and clients engaged with JLT-Condor’s riders including Double Olympic Champion Ed Clancy, OBE, at prestigious events in the UK such as the Tour of Britain, as well as unique “ride-out” and “training” opportunities with the team over the seasons where Hydrock was a Supporting Partner.