NEWS

Interval undertakes Professional Triathletes Income Survey

Interval has undertaken surveys of professional triathletes which assesses the cash income from sponsors, other support from sponsors, race winnings and sports funding obtained by the UK’s professional triathletes.  Our survey is based on a significant number of respondents across the professional scene, and includes athletes who raced at Olympics, at World Triathlon Series, World Cups, Ironman, Super League and Challenge races.  The survey uses information from the athletes for the athletes, and all repondents will be provided with a “sponsorship market review” which highlights the trends in sponsorship at various levels of triathlon racing as a pro.  The results are important for established pros, and also early career triathletes racing at short and long course distances, and it highlights the significant challenges of looking to earn a living doing the sport they love.  

Interval completes study on Motivations of Triathletes

Interval has completed the UK’s most in depth study of the motivations of triathletes along the pathway from novices, enthusiasts to experienced “Age Group” athletes. Motivations of elite triathletes were also studied including Olympians, 70.3 World Champions and those racing the World Triathlon Series. Undertaken through Loughborough University, the study identified the importance of goal achievement, challenge, personal growth and learning. The work was published at World Triathlon’s Science & Triathlon Conference in Edmonton in 2018 and has been used with over 50 brands to shape their marketing offer.